We understand that reading reviews, spec sheets, and technical details isn’t always sufficient. You need to feel the bike’s comfort, handling, and performance in real life.
This is why we’ve invested in building an in-house demo fleet this year, to provide customers with the ability to feel the difference a new bike can bring to your riding. Being a small, independent business, we don’t have an unlimited budget to spend on demo bikes, so our demo fleet is limited. This is why we are proud to be organising our Multi-Brand Demo Event.
We are working closely with our friends at Etude and some of the world’s best bike brands to give you the oppurtunity to ride some newly released road and gravel bikes and feel difference for yourself.
All customers that take part and test ride a bike will also be entitled to half price coffee and cake crafted by the Etude team.
We have partnered with our friends from Etude and The Silo Café to help us host our event.
Based in an expertly restored, post-industrial 1950s grain silo, adjacent to the river Waveney and surrounded by beautiful quiet back roads and gravel routes, The Silo is a popular cycling destination for many local riders.
A 30 minute drive or 15-20 mile ride from Norwich, The Silo provides a great base for the event with both road and gravel loops to test the bikes and enjoy the countryside.
All customers test riding a bike will be entitled to half price refreshments in the Café
There will be limited on-site car parking available and plenty of cycle parking and storage racks for riders.
Find us
Etude Coffee
Unit 2, The Silo
Pirnhow St
Bungay
NR35 2RU
The surrounding area to The Silo Café offers lots of stunning country lanes, away from busy roads as well as some great gravel routes.
We will be crafting 2 routes; one for road rides and one for gravel. Both routes will be signposted and have a GPX file available to download.
Ride on your own, or as part of a group. The choice is yours. We will have led group rides for you to join if you’d like a more social experience.
We are pleased to announce that we will be supported by three of the worlds best bike brands; Trek, Enve & Cervelo.
Founded in 1976, Trek has grown from two bike builders in a barn in Wisconsin, to one of the largest names in the cycling industry worldwide.
Trek have become one of the leaders in development of innovative technologies. They were one of the first companies to embrace carbon fiber frames, which has paved the way for the industry. More recently, they have developed inovative technologies such as IsoSpeed and IsoFlow – and you can feel the benefits of these yourself at our event!
We will have our in-house demo bikes available for you to test ride, including the Trek Madone, Trek Checkmate & Trek Domane.
We have limited sizes available to test ride, so get in contact so we can check your size availability.
Enve is synonymous with top-quality carbon fiber components, being a premium manufacturer of stems, handlebars, forks, and wheels for nearly 20 years.
In March 2021, Enve took the leap and designed their first bike, the ‘Enve Custom Road,’ followed by the Melee, Mog and Fray.
The Melee is a performance road machine born for speed. Seen at the top professional level, ridden by Total Energies, racking up 13 victories in its maiden season. Most notably stage 13 at the 2024 Tour de France.
The Mog is Enve’s gravel bike, full of capability and overflowing with versatility, the MOG delivers a world of possibilities ranging from adventure to gravel racing, and everything in between.
The most recent addition to the Enve family is the Fray. All Road or Endurance, call it what you want. The Fray is for riders who want speed, versatility, and max performance – infused with a World Tour pedigree and a call for exploration.
All three models will be available for you to put to the test, giving you the oppurtunity to decide which bike best suits your riding.
Cervélo is a high-performance bicycle brand, known for producing some of the most advanced road and triathlon bikes in the world. Founded in 1995 by engineers Phil White and Gérard Vroomen in Toronto, Canada, Cervélo’s focus has always been on creating bikes that are engineered for speed, aerodynamics, and performance.
Cervelo will be bringing two of their most popular models in the Soloist and the Caledonia-5.
The Cervélo Soloist is a versatile, high-performance road bike designed for riders who want a balance between aerodynamics and all-around performance. It blends characteristics of a pure aero bike with the versatility to handle a variety of terrains, making it a great choice for both competitive road cycling and long-distance rides.
The Cervélo Caledonia-5 is an endurance road bike designed for comfort on long rides while maintaining high performance. It features a more relaxed geometry compared to Cervélo’s race-oriented models, offering a smooth and stable ride for long hours in the saddle. It’s ideal for riders who want a fast, efficient bike that can handle diverse conditions, from smooth tarmac to more challenging surfaces.